Marketing Meets Operations
Follow The YellowBrick RoadPodcast
The podcast where marketing strategy meets operational execution — so growth does not turn into chaos.
Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the campaigns, offers, systems, handoffs, AI workflows, and execution decisions that help businesses grow cleaner.
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Operator-Level Conversations
Ready to stop guessing what grows the business?
Each episode cuts through the noise and breaks down the real work behind better ads, stronger offers, cleaner funnels, tighter systems, and teams that can actually deliver.
This is where marketing strategy meets operational execution.
Meet Your Hosts
Emma Rainville
Wizard of Ops
Mitch Barham
Wizard of AdsEmma builds the operational structure that keeps growth from turning into controlled execution. As founder of Shockwave Solutions, she breaks down operational strategy, team alignment, leadership structure, clean handoffs, SOPs, and the systems that turn vision into repeatable execution.
Mitch builds the acquisition engine that turns attention into qualified demand. As founder of Barham Marketing, he breaks down paid media, offers, funnels, creative, conversion, and the customer acquisition decisions behind profitable growth.
The Core Premise
Marketing creates demand. Operations protect growth.
Together, Emma and Mitch connect both sides of the business: the marketing that creates demand and the systems that make growth sustainable.
Free Resource Hub
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Get the playbooks, checklists, frameworks, SOPs, prompts, AI workflows, and tactical resources mentioned inside the episodes.
Practical tools for better marketing, cleaner operations, and faster execution.
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No recycled LinkedIn advice. Just the strategies, systems, and operator-level decisions behind businesses that scale.